Work Experience

 

Lead Brand Strategist & Designer | Jan. 2015 – present

  • Develop and execute cohesive brand strategies and visual identities—translating core business objectives into impactful marketing assets that drive client growth and customer engagement.

  • Partnered with a wide range of diverse clientele, including a children’s book author, woodworking artisan, tattoo artist, CBD startup, non-profit organization, and funeral service provider to deliver strong creative solutions and custom branding

Moxie pest control • irving, Texas

Creative Director | July 2025 – Present

  • Cross-Functional Leadership: Led and mentored a multi-disciplinary creative team of graphic designers, videographers, motion graphic designers, editors, and project managers—fostering a collaborative, high-trust culture that elevated creative output and streamlined production timelines.

  • Executive & Strategic Alignment: Partnered closely with executive leadership to align creative initiatives with core business goals, developing high-impact assets that directly contributed to brand engagement and bottom-line revenue growth.

  • Brand Strategy & Systems: Directed end-to-end brand strategy and visual execution across digital, print, and video touchpoints, establishing cohesive brand standards across all multi-channel marketing campaigns.

  • Production & Shoot Direction: Managed multi-channel campaign production, providing hands-on creative direction for live photo/video shoots, motion graphics integration, and end-to-end campaign execution from concept through final delivery.

  • Environmental & Experiential Design: Designed, directed, and produced dynamic, large-format visual assets—incorporating static graphics, motion graphics, and video content for sports arena displays, trade show booth environments, and Walmart retail store space.

  • Creative Operations & Workflow Optimization: Streamlined creative operations and project workflows, optimizing resource allocation and driving cross-departmental efficiency.

Senior Manager, Design | December 2024 – July 2025

  • Brand Architecture & Design Systems: Rebranded and established the company’s new foundational brand guide, defining comprehensive visual specs and standards across print and digital ecosystems to ensure cross-functional alignment.

  • Creative Cohesiveness & Quality Control: Spearheaded design governance across all multi-channel marketing collateral—including digital, print, tradeshow booth displays, and sports arena graphics—driving strict brand consistency across external campaigns and internal communications.

  • Stakeholder & Vendor Collaboration: Provided strategic brand specs and creative direction to cross-functional teams and external agency partners to maintain visual integrity across all deliverables.

  • Project Execution & Workflow Management: Streamlined complex design requests in a fast-paced environment, balancing high-volume asset creation with strict timeline requirements.

  • Promoted to Creative Director within 8 months.

reality based group • Austin, Texas

Marketing Specialist | March 2022 – December 2024

  • Key player in the company’s rebrand launch and owns all brand collateral for internal and external corporate communications, 13 conferences and 240+ client partnerships, including 7-Eleven, Amazon, Ferrari, Pizza Hut and Taco John’s

  • Develop and launch over 10 360° marketing campaigns, supporting Sales drive new business ($2-3.5M revenue) with market and lead research, social media strategy, SEO, case studies, video testimonials, logic-driven email campaigns, phone calls, SMS/MMS and direct mail 

  • Build detailed reports and ensure all marketing efforts are measured and analyze the results to determine big wins vs. opportunities for continuous improvement

  • 2024 Email Marketing Report YTD
    110.7K Emails Sent | 99.1% Delivered Rate | < 48.3% Opened Rate | < 21.4% Click-through Rate | $852,230 Opportunity Value | 19x Conversions (Compared to 2023)

zilis, LLC • argyle, Texas

Design Manager | Dec. 2020 – March 2022

  • Oversaw the conceptualization and implementation of excellent creative strategies that align with Marketing department and company’s objectives

  • Improved teamwork efficiency and increase project turnaround time by obtaining the right information and establishing reasonable timelines for Design Team and contractors to deliver high quality design

  • Provided and communicated strong, consistent brand direction in the company’s brand, promotional campaigns, packaging, digital assets and more 

  • Analyzed products, services and marketing campaigns with the company’s executive stakeholders to identify the success points and areas of improvement

  • Collaborated and co-edited with IT department to determine best practices for WordPress web page design, structure and optimization

  • Assigned job responsibilities among 3-5 junior and senior graphic designers and manage the workloads within timelines and estimated budget

  • Evaluated over 80 individual creative deliverables weekly and overall team performance, delivering critical, yet encouraging, feedback where needed

  • Supported and outlined each Design Team member’s career goals through one-on-one meetings and recognizing his/her strengths and weaknesses

WorldVentures Holdings, LLC • Plano, Texas

Graphic Design Supervisor | Feb. 2020 – Nov. 2020

  • Designed and communicated brand style guides to ensure a consistent look, feel and tone across the enterprise and global training events

  • Worked across the entire WorldVentures portfolio of global brands, including WorldVentures, DreamTrips, DreamTrips Local, WorldVentures Foundation and DreamBody

  • Lead designer supporting Marketing Team to produce 10-20 weekly email communications and Sales support documents in over 8 languages

  • Guided and mentored Creative Team to develop on-brand collateral, including direct managerial responsibility for Jr. Graphic Designer

  • Presented creative concepts and strategy to internal partners and external clients

  • Designed and worked closely with Web Development Team to deploy new website designs, landing pages and email communications

  • Worked with external print vendors to ensure quality print production

Graphic Designer II | April 2018 – Feb. 2020

  • Designed and maintained branding consistency for multiple projects including: signage, merchandise, flyers, badges, infographics, Sales tools, Keynote and PowerPoint presentations, email communications, social media graphics, web banners and websites

  • Created and distributed brand style guides and assets to internal and external partners

  • Managed and streamlined the workflow of multiple complex projects requiring quick turnaround while maintaining quality

  • Collaborated strategically and cross-functionally with entire Marketing, Sales and Creative teams to develop strong, cohesive marketing campaigns to support the company and its Representatives

  • Pitched brand concepts with Creative Director to the company’s external partners

  • Mentored Social Media Graphic Designer, who grew to take on responsibilities of Jr. Graphic Designer

  • Promoted to Graphic Design Supervisor

Social Media Graphic Designer | May 2016 – April 2018

  • Maintained and developed creative strategy across 7 brands and over 33 social media channels

  • Designed and distributed over 30 social media graphics and GIFs weekly

  • Played a key role in brand task forces with Director of Creative Services, Creative Leads, Sr. Graphic Designers, Video Producers and Account Managers to execute consistent creative direction across all brands on Facebook, Twitter, Instagram, Snapchat and LinkedIn

  • Collaborated with Social Media Team to create successful campaigns increasing engagement and followers by more than 126%

  • Mentored one beginner designer creating social media deliverables

  • Promoted to Graphic Designer II

simply personal, LLC • Dallas, Texas

Jr. Graphic Designer, Social Media Coordinator | March 2015 – May 2016

  • Corresponded with nearly 100 event planners and partners in marketing the company’s products

  • Developed new designs for the design matrix, showcasing a variety of stationery options for clients 

  • Produced and processed incoming orders from wholesale and retail clients

  • Managed the company’s design matrix, social media accounts and website

Texas state university • San Marcos, Texas

Student Assistant | Jan. 2014 – Dec. 2014

  • Corresponded with approximately 700 students on improving their grades and attendance

  • Assisted with student records and printed materials for lesson plans

austin film festival • austin, Texas

Community Outreach and Hospitality, Professional Intern | Feb. 2014 – Nov. 2014

  • Connected with over 200 members and new contacts for membership and sponsorship opportunities

  • Redesigned the membership process for maximum efficiency

  • Lead representative to promote AFF’s annual fundraising and festival parties

  • Assisted in supervising venue walk-throughs and party planning for 13 annual festival parties

Education

Southern Methodist University, Cox School of Business
Dallas, Texas
Master of Science in Management
May 2016

Texas State University, School of Art and Design, McCoy College of Business
San Marcos, Texas
Bachelor of Fine Arts in Communication Design with a Business Administration minor
December 2014

  • Texas State Strutters

  • Chi Omega Fraternity, Alpha Zeta Chapter

  • Rho Lambda

  • Dean’s List