Photo credit: Kristi Soto

Photo credit: Kristi Soto

 

Born and raised in Dallas, Texas, I am a passionate graphic designer and creative strategist who thrives on solving complex visual problems and bringing brands to life. With 12+ years of hands-on expertise in graphic design, brand identity systems, integrated marketing, and video production, I specialize in crafting compelling visual narratives that bridge digital, print, video, and physical spaces.

My approach combines a strong eye for graphic design detail with a deep understanding of business strategy and brand experience. Whether I am building a brand from scratch, directing live photo/video shoots, designing tradeshow booth setups and sports arena graphics, or collaborating closely with clients and cross-functional teams, I focus on clear communication, intentional design, and purposeful execution that aligns with overarching business goals.

Always curious and naturally analytical, I bring both right-brain artistic vision and left-brain problem-solving to deliver high-impact, multi-channel design that elevates brands and drives real results.

The following quote by John Maxwell describes my work ethic and attitude on a daily basis: 

“They come ready to play every day – no matter how they feel, what kind of circumstances they face, or how difficult they expect the game to be.”